How can residential proxy help ad verification?

Published Time: 18/11/2024

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Reading time : 4 min read

Ad verification is a broad term for what digital advertisers do to ensure their ads appear on the right websites. It also checks for ad fraud, false impressions, and false ad clicks.

If you buy ads online, there are a number of techniques you can use to verify your ads. Two common operations done with an ad proxy are: localization ad verification and ad vendor verification. The first one checks how ads appear in other countries, while Ad Vendor Verification protects you from ad fraud.

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What is ad fraud?

Ad fraud is a broad term that refers to the use of fake accounts or bots to simulate traffic, clicks, and impressions. Hackers and hackers use a variety of methods to fake traffic on their websites. Some ad fraudsters pad their website statistics and generate fake ad clicks. Nowadays, it is easy to run ad bots or fake advertising websites.

Here are some of the many techniques used in ad fraud?

Only technically "display" ads

Ads can be hidden, reduced to pixel size, rendered behind the homepage (pop-ups) or simply not displayed as expected.

Fake website traffic

Traffic bots increase the number of visitors to a website, making its ad space more expensive.

Advertising click fraud

This technique causes maximum harm to advertisers by automating ad clicks through ad bots and scripts. In some cases, these fraudulent ad sellers will even have a bunch of fake accounts to make them look like real users participating in the ads.

Avoid false ad clicks on your website!

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These methods always evolve into newer, smarter, and more sinister versions, draining unsuspecting advertisers of their ad dollars. Ad verification is a natural prevention and response to these threats.

Why is ad verification so important?

As if ad fraud wasn’t enough, you must also be on the lookout for other threats to your name, brand, and reputation online. After all, your brand may be your most valuable asset. This means you have to have high standards for where and how you place your ads. For example, most businesses don't want to advertise their products on a website that contains illegal material.

Despite this, some advertising vendors exploit the system and manage to place valuable ads on unwanted websites. Needless to say, any ad views or impressions gained on these sites will reflect negatively on the brand being promoted.

Fraudulent ad serving is a major threat to some professional businesses, and ad verification can also protect ad budgets by catching and reporting fake clicks and ad bots.

Deceptive advertising

Verifying fraudulent ads itself is also standard practice. Ads may not be available on sites that accept advertiser bids. They may have malicious code or exhibit bad behavior, for example, redirecting visitors. Deceptive ads can also promote illegal products and threaten the publisher's reputation and brand.

Ad verification is a double-edged sword – it protects both advertisers and ad publishers.

Ad verification

Ad verification is much like ad fraud itself, and there are many clever ways to track and prevent ad manipulation. It's a never-ending race to see who can outsmart the opponent. As the battle rages on, more and more solutions are coming to the front lines, which is why residential proxies play a role in ad verification.

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Moat, White Ops, and DoubleVerify are some of the many ad verification companies that check ads and the sites where they are served. They will also modify your ads to attract the most bot clicks. For ad verification experts, laying these traps is a never-ending game.

One of the difficulties faced by ad verification agencies in the industry today is the IP blocking of ad fraudsters. A simple IP ban could render an ad verification service useless as it would not be able to access the bad actor's website.

How can ad proxy networks help with verification?

Ad verification companies must use vast networks of proxies to trap ad fraudsters without revealing their identities. Whenever an ad verification script connects to a suspicious website, it needs to have a unique IP address, otherwise, fraudsters will detect it and prevent them from returning to the website.

After all, if you keep checking for ad fraudsters for more than a day, you're bound to get their attention. This is why ad verification companies use residential proxy networks. They ensure that no one can block or limit the pool of over 200 million IPs. Using dynamic rotation proxies, ad security companies can do their job without having to worry about any network congestion on suspicious sites.

Use a proxy to verify localized ads

Localizing ads is a small but important issue in ad verification. Any company launching a multilingual advertising campaign must have an ad localization QA process. It keeps everything at the event going as planned.

If you run an international advertising campaign, you must check that your ads are appearing as you planned. Ads will be shown based on your location, so use a proxy to change your IP to verify the ads. In most cases, this process is much cheaper and more efficient than hiring local people to manually review ads.

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922 S5 Proxy provides more than 200M+ residential IP proxy resources in 190+ countries/regions around the world. You can accurately locate the city, ISP, and zip code. The IP purity is as high as 99.8%. When you visit the target website, you will not be detected as a proxy or abnormal user, but will only be treated as an ordinary user.

With its excellent speed, security and stability, 922 S5 Proxy provides comprehensive residential proxy solutions in the fields of data collection, e-commerce, social media marketing, ad verification, rush items, price monitoring, search engine optimization, brand protection and more!

If you are interested in using our residential proxies for ad verification, you can go to the pricing page to purchase and experience. If you have any questions or suggestions, please feel free to contact our customer support at [email protected].

How can residential proxy help ad verification?

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