How to choose residential IPs for cross-border e-commerce

Published Time: 23/11/2024

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With the rapid development of cross-border e-commerce, a large number of e-commerce sellers have emerged around the world, and the US market, as an important battlefield for cross-border e-commerce, has attracted countless merchants to settle in. E-commerce platforms such as TikTok Shop, Amazon, and eBay have become the preferred platforms for global sellers with their huge traffic and user base.

However, successfully opening and operating an account on these platforms is not as simple as registering an account. It is also necessary to understand how to ensure that the account can run stably through the appropriate network environment.

How to determine the account positioning of cross-border e-commerce platforms?

Cross-border e-commerce platforms usually determine the seller's geographical location and market positioning based on the account's network IP. For example, if you plan to sell goods in the US market, the platform will determine whether it meets the operating requirements of the US market based on your IP address. Therefore, choosing the right IP resources is crucial for cross-border e-commerce sellers.

Introduction to US cross-border e-commerce platforms

Before entering cross-border e-commerce, we need to understand the current major mainstream platforms in the US market. They have their own characteristics, and merchants need to choose according to their own product types and operating strategies.

-Amazon: With a huge user base and a wide variety of products, it is one of the world's largest online retail platforms, suitable for all types of sellers.

-eBay: An online auction and shopping platform suitable for selling a variety of goods, especially second-hand goods and unique collectibles.

-Walmart: One of the largest retailers in the United States, with a strong offline network and online shopping services, suitable for bulk goods sales.

-Etsy: A market focusing on handicrafts and unique goods, suitable for creative small businesses.

-Best Buy: A well-known electronics retailer in the United States, mainly selling electronic consumer products, suitable for businesses engaged in the sale of technology products.

-Target: A large retail platform that provides a wide range of product selections and a shopping experience that combines online and offline.

-Home Depot: A retail platform focusing on home decoration and building materials, suitable for home merchants.

-Wayfair: An online retailer focusing on home and furniture, suitable for merchants selling furniture and home accessories.

-Costco: A well-known membership retailer that provides bulk goods at wholesale prices, suitable for bulk or wholesale merchants.

-Newegg: A retailer specializing in the sale of electronic products and computer accessories, suitable for merchants engaged in the sale of technology products.

These platforms have their own characteristics, and merchants need to choose the most suitable platform based on the type of products, target customer groups, and their own operational capabilities.

How to build a network environment for a cross-border e-commerce account?

How do cross-border e-commerce platforms determine the real location of an account? This is mainly achieved through the user's IP address. On this basis, merchants must ensure that the IP resources of the account are accurate and stable, especially for merchants who need to target specific markets (such as the US market). Choosing a suitable IP environment is crucial.

1. Cross-border e-commerce platform requirements for IP

In order to ensure the stability of the account, merchants must understand the e-commerce platform's requirements for IP:

Accurate positioning: If your e-commerce platform is aimed at the US market, the account's IP must be a US IP. The e-commerce platform will determine the market positioning of the account based on the IP to avoid the situation where the account is suspended due to IP mismatch.

Residential IP: Cross-border e-commerce platforms prefer residential IPs, that is, IPs from real home networks. This type of IP is more difficult to identify and detect than data center IPs. Many "US IPs" provided online are not real residential IPs, but shared IPs, which are easily identified by the platform and cannot be used.

Exclusive IP: Cross-border e-commerce platforms do not want an IP to be shared by multiple merchants. If multiple merchants use the same IP address to operate accounts, the platform may detect the connection between accounts and take some measures. Therefore, it is critical to use independent IP resources to ensure that each e-commerce account has an independent and clean IP environment.

2. How to use residential IP to protect account security?

Using residential IP can effectively avoid the risks of cross-border e-commerce platforms, especially in preventing account association.

Prevent account association

If multiple accounts are operating at the same time on the same IP address, the platform may detect the association between these accounts, resulting in other accounts being implicated once one of the accounts is judged to be in violation. In order to avoid this risk, many cross-border e-commerce sellers choose to use independent IP to establish an independent network environment for each account. In this way, even if an account is denied access by the platform due to violations, other accounts can still operate safely.

Reduce the risk of account suspension

A clean and independent IP can help sellers reduce the risk of account suspension on cross-border e-commerce platforms. When the platform detects abnormal behavior in an account, if the account uses a shared IP or a non-residential IP, it is easy to be suspended by the platform. Therefore, using a dedicated residential IP can effectively reduce the possibility of account suspension.

Conclusion

In the fierce competition of cross-border e-commerce, the stability and security of the account are crucial. Choosing appropriate IP resources and building a precise network environment are one of the keys to ensure the normal operation of the account.

Especially when entering platforms with huge traffic such as Amazon and TikTok Shop, choosing clean and exclusive US residential IP resources can effectively avoid platform risks and increase the success rate of account operation. Therefore, for cross-border e-commerce sellers, the rational use of IP resources is the basis for opening and long-term operation of cross-border stores.

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How to choose residential IPs for cross-border e-commerce

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