What are the types of Google ads?

Published Time: 16/01/2024

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Reading time : 4 min read

Did you know that there are 2.3 million searches on Google every day, and a large portion of the search results come from advertising? These ads are obtained by website owners paying to improve their rankings, thereby attracting potential customers to visit the merchant's website and generating highly relevant and high-quality conversions, including registration, order purchases, application installations, etc.

This article will give you a detailed introduction to common Google ad types.

1.Search Ads

This kind of advertisement is based on the customer's search keywords. If the advertisement contains information related to the search keywords, it will be displayed in the search results. Setting an accurate keyword directory and eliminating negative words can avoid wasting invalid traffic. Advertisements include titles, display websites (usually green), ad content descriptions (highlighting product and service information), additional information, etc.

2. Shopping Ads

Shopping ads are displayed when customers search for products and display product information related to the search keywords, including photos, titles, prices, store links, etc. This is a common form of promoting online or local products, driving traffic or local store traffic, and generating high-quality leads.

3.Video Ads

Video ads are ads that play before the video starts when watching a video on YouTube. Since YouTube ads typically require users to watch the ad for 5 seconds, this time is the best time to make an impression. Video advertising is suitable for promoting products with novel styles and creative functions. The key lies in the quality of the video content, seizing the display position, accuracy of the video content, and optimization of the title description.

4. Application Ads

App ads refer to Google recommended app ads that appear when Android phone users search for and install software in the Google Play app store.

5. Display AdsDisplay Ads

Google markets ads to millions of websites, apps and its own systems, and integrates them adaptively with ad publishers' websites. Display advertising helps businesses find the right audience, proactively push advertising messages to potential customers, target potential customer groups through audience segmentation, and continuously optimize display positions.

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What are the types of Google ads?

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