The Key Role of WhatsApp in E-commerce Business

Published Time: 5/01/2024

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Reading time : 4 min read

Today, the e-commerce industry is booming and has become one of the engines of the global economy. However, with it comes fierce competition. Standing out in this huge market has become a common challenge for sellers. Especially for sellers who are new to cross-border e-commerce, promotion and traffic is a headache.

This article will delve into what WhatsApp is and why cross-border e-commerce practitioners prefer to use WhatsApp, revealing the strategic position of this instant messaging tool in the e-commerce field.

Introduction to WhatsApp

WhatsApp, full name WhatsApp Messenger, is a smartphone instant messaging application owned by Facebook, supporting iPhone and Android phones. Through the push notification service, users can send and receive text, images, audio files and video messages.

WhatsApp registration is based on mobile phone numbers. Users need to enter their mobile phone numbers and accept verification text messages. Then WhatsApp will automatically add contacts who have used the application to the user's contact list.

Why do cross-border e-commerce practitioners love WhatsApp?

Customer volume is crucial

In the field of e-commerce, customer volume is the core factor that determines performance. WhatsApp provides businesses with an effective way to acquire customers. Through WhatsApp, businesses can establish direct communication channels with potential customers, answer questions immediately, and improve the efficiency of shopping decisions.

WhatsApp’s global reach

WhatsApp has 2 billion monthly active users, covering more than 180 countries and regions around the world, and is widely used in 58 countries. This makes WhatsApp an ideal platform for cross-border e-commerce players’ main off-site promotion. The global nature means that operators can cover diversified markets through WhatsApp and increase brand awareness.

100% reach rate

WhatsApp has a huge user base and allows sending messages to strangers. The initial message cannot be blocked and has an almost 100% reach rate. Since unprocessed messages are constantly reminded, the message opening rate is relatively high. This provides cross-border practitioners with good promotion effects, allowing brand messages to be quickly delivered to users.

The global development of cross-border e-commerce requires a good network environment, and most practitioners choose to use legal residential proxy to ensure the stability of the network environment. The following are currently popular proxy brands:

1. 922S5Proxy

Advantage:

Extensive IP coverage: Provides more than 200 million real residential IPs, covering 190+ countries/regions, ensuring that users can simulate access from users around the world.

High purity: IP purity of up to 99.8% ensures stable connection and efficient access experience.

Multiple proxy modes: Support dynamic and static residential proxies to meet different business needs.

Complete technical services: Provide stable and efficient technical services to ensure that users can receive timely support during use.

shortcoming:

No Free Trial Offered: There is no free trial before purchase.

2. Smartproxy

Advantage:

Global IP resources: They have IP lines in 195+ countries and regions around the world, providing users with a wealth of IP choices.

24/7 support team: They provide professional technical support 24/7 to ensure that users can receive timely help and support.

shortcoming:

Fewer optional packages: Compared with other service providers, there are relatively few optional packages, which may limit users’ choices.

3. IPROYAL

Advantage:

ISP provider support: Has advanced ISP provider support to provide stable and reliable network connections.

Special proxy service: Provide shoe-grabbing proxy service, suitable for businesses with specific needs.

shortcoming:

Higher price: Compared with other service providers, IPROYAL’s price is higher, which may increase the cost pressure on buyers.

Single payment method: Relatively few payment methods are provided, which may limit users’ payment options.

When selecting a residential proxy service provider, factors such as IP quality, user evaluation, budget and price, usage scenarios, etc. need to be comprehensively considered.

In this e-commerce field full of opportunities, WhatsApp, as a powerful assistant in promotion and traffic, combined with high-quality residential proxies, will provide strong support for electricity merchants to achieve greater success on a global scale. Get a quality residential proxy now!

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The Key Role of WhatsApp in E-commerce Business

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